Update Your Website to a More Responsive One

Updating your old website to a responsive design will allow a user to easily access your website content from a single source on desktop, tablet, or mobile device as the design will adjust to the available screen size. This coding and design improvement will increase usability, load time, indexing, and user trust of your website. 

Your current website is just like an old phone. You can still own it, but it won’t function in a way that helps you get the job done. Coding best practices have changed drastically since you last updated your site. Let’s take a look at how the outdated design and technical architecture of websites are negatively impacting business. 

Difficult User Experience
The user of a site has a job to do. Make it easy for them to select you as a supplier. Potential customers start by evaluating your products or capabilities online. They complete 57% of their decision-making process before you get a chance to talk to them. If they made it to your site, you have a chance at being specified as a supplier. Don’t drive them away by making it difficult to navigate your site or evaluate your information. If they get frustrated and confused they’ll leave – and they won’t be back. A strong User Experience (UX)/User Interface (UI) is critical to customer satisfaction and retention. An old website can lose you potential business opportunities. 

Long Load Times
You don’t like to wait for answers to your questions and neither do your customers. Older websites are not created to utilize the latest advancements in browsers or coding options. Your current website is built in a frame work that loads one component after another and requires multiple server requests to pull all of the information into the browser for your user. New websites streamline how a browser loads content. By expediting the way source code loads a page and combining calls to the server, your user has less time to wait and gets the information they want faster. Not only do fast page speeds make for happy users, but they also provide a positive signal to the search engines about the quality of your website. 

Mobile First Index is Imminent
Search engines are moving to a mobile first index. This means that when your site is indexed, the mobile version of your pages are evaluated first. This evaluation will look to see how easy it is for users to view, navigate, and click as well as how fast it loads. If there is no mobile version, your site will automatically be devalued. It doesn’t matter how much content you create or how many backlinks you build, the site will keep sliding. The only solution is to update the code and design. Don’t wait for the full roll out to see what happens to you. 

Reduced Trust
More digital savvy people are entering the industrial space each day. Every new engineer, buyer, or MRO has grown up with a phone in their hand and a tablet at home. For them it is inconceivable that a website does not conform to the best UX/UI of the device they are using. They will judge your business as being out of touch or technologically challenged. Even worse, they won’t trust that you are the company to fill the need that they have – they’ll look for a more “reliable” option. This is not good. These are the people that can help your business grow. You invest wisely in product, process, equipment, and employees to help your products and services stay cutting edge. You need to make sure the first impression you set with potential customers leads to further opportunity for the business. 

Mobile Use Will Only Increase
Currently, over 50% of traffic on the Internet is from mobile devices. This number will only increase as time passes. Waiting to update your site only puts you further behind the competition. Don’t help them take market share from you. 

Thinking about updating your website? Whether you want to make minor changes or a complete redesign, we have the resources to help you get started.
Send an email at: info@alash-kz.com and we will evaluate your current website.

What is ALASH

ALASH is an online Suppliers database for oil and gas Operators in Kazakhstan

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Business to Business


ALASH is a business-to-business portal that automatically manages the interaction between Supplier and Operator

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